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Case study 03

Brand Partnerships

Creating sponsored and product-led content across social media and livestreams while keeping each integration natural to an established creator voice.

ASUSBrand Ambassador · 2022–2024
TIJNproduct collaboration
GearUPpaid livestream promotion
01

Strategy

  • Identify the product benefit that is most relevant to the existing audience.
  • Build the product into a recognizable creator format rather than interrupting it.
  • Balance brand guidelines with an authentic voice and natural delivery.
  • Keep partner communication, requirements, and timelines organized.
02

Execution

  • Created sponsored social media posts and promotional concepts.
  • Produced product photography and short-form promotional content.
  • Integrated products into livestream showcases and creator storytelling.
  • Delivered live promotional messaging and calls to action for GearUP Booster during sponsored streams.
  • Managed creator-side communication and campaign follow-ups.
03

Verified evidence

  • ASUS Brand Ambassador relationship, 2022–2024
  • TIJN Eyewear social content and on-stream product showcase
  • Ongoing paid GearUP Booster livestream promotion and calls to action
04

Tools

PhotoshopPremiere ProProduct photographyOBSEmail coordination

Key lesson

The strongest integration starts with audience fit and makes the brand part of the story, not a break from it.

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