About

A technical foundation.
A creative point of view.

My path makes the most sense when you see analysis and creativity as complementary skills, not competing ones.

01

The foundation

What truly sets me apart is the intersection of my creative execution and quantitative engine. I bring a strong quantitative foundation combined with real-world digital branding experience, giving me a natural passion for navigating and optimizing the online space.

Education

University of British Columbia

Bachelor's DegreeMathematics · Computer science · Psychology · Creative writing
CertificateGoogle Data Analytics Professional Certificate
02

The bridge

Turning analysis into better creative decisions.

I use performance data, audience behavior, and platform insights to understand what works, refine content decisions, and improve what comes next.

My background allows me to approach content with both creative instinct and strategic structure: understanding audience behavior, recognizing performance patterns, and improving ideas through data.

03

The creator

Building techbae from the ground up.

The techbae brand is built around a personality-led livestream experience. The content is rooted in gaming, yet what makes the brand memorable is the creator behind it: the humor, reactions, chaotic moments, and distinct personality that define each stream.

That identity now carries across Twitch, TikTok, Instagram, and YouTube.

Toolkit

Skills across
three worlds.

I am comfortable moving between data, production, and technical tools as a project requires.

Analytics
  • SQL
  • Excel
  • Tableau
  • Data cleaning
  • Statistical analysis
  • Trend analysis
  • Performance reporting
  • Data storytelling
Media production
  • Final Cut Pro
  • DaVinci Resolve
  • Premiere Pro
  • Photoshop
  • OBS
  • Short-form editing
  • Livestream production
  • Content calendars
Development
  • HTML
  • CSS
  • JavaScript
  • Java
  • C/C++
  • Assembly
  • Python
  • Git
  • Jupyter Notebook
  • MATLAB
  • RStudio

Want to see how this thinking shows up in the portfolio?

View case studies